If you've hired a marketing agency for plumbers before, you know the pattern. Month one is a kickoff call. Month three is a slide deck full of impressions and keyword positions. Month six you still can't say whether any of it produced a single job — and you're seven months into a twelve-month contract.
Plumbing doesn't work like that. When a homeowner has water coming through the ceiling, they open Google, they look at the three businesses in the map, they scan the reviews, and they call one. Your marketing either wins that thirty seconds or it doesn't.
Here's what usually goes wrong:
- Ranking for keywords nobody in your service area is typing
- Leads from two counties over that you'd never send a truck to
- No call tracking, so nobody can tell which channel produced the job
- A website you're renting, on a platform you can't take with you
- Reports built to look busy rather than to be read